Digital Marketing for Students

Trade Marketing is a form of Marketing. Students can use a Presentation Deck to present their digital marketing strategies. Business ideas for students can also be converted into promising businesses by the help of digital marketing.

Question arises in our mind that "what is digital marketing?' -

Digital marketing is a  way of marketing and promoting our products and services by the means of online platforms like e-commerce websites, social media, etc. Lots of techniques are used in digital marketing like social media marketing, email marketing, search marketing etc.Digital marketing is simply a modern way of advertisement at online platform.

Advantages of Digital Marketing:

• Better reach to the customer
• Easy Knowledge Sharing
• Less infrastructural needs
• Wide scope
• Less investment

Digital marketing covers-

1.Paid Search- In paid search you have to pay whenever your ad is clicked by the visitors. Pay per click policy is considered in paid search.

2.Search Engine Optimization (SEO)- SEO is a process of optimizing the content and reach your website so that your site will appear in the most searched sites of a search engine for a specific set keywords. The main aim is to increase the traffic of visitor to your website.

3.Content Marketing- Content is a key pillar for your website. Good content makes your website attractive and interesting. It helps in SEO, helps you get noticed on social media

4.Social Media Marketing- Social media became a big platform. Many companies are using social media for the purpose of marketing and advertising their products.

5.Email Marketing- Email marketing is a reliable and easy way to reach customers. Its a quick and direct way to reach someone, hence is very useful in digital marketing.

Many companies and service providers are looking forward to digital marketing as its scope is increasing day by day due to rise in online businesses and social media. Digital marketing is very useful for students specially for those who are looking to start their career in marketing and business field. Business students should learn digital marketing as it became a new trend in the world of marketing and business. Digital marketing gives new opportunities to the student in they can build their career. The students those are from technical field can learn it faster as they are familiar with the technology and computer. It will give them chance to explore new opportunities.