Why Marketing is Important for a Business

Communication Agency, Direct Response Marketing, Marketing consultant, Marketing Support, Service Marketing are some of the services every business requires in today’s day and age. 

marketing experts like to talk about the various strategies, platforms, and online tools that make their life easier and generate fresh marketing channels. But today we’ll be taking a step back to shed light on some frequently asked questions that don’t get the attention they deserve. Marketing is probably the most ubiquitous entity in business, flowing through and connecting virtually all industries in existence today. With current marketing trends in mind, you should be aware of these concepts, whether you are picking a marketing agency or you are a marketer trying to strengthen your relationship with clients in order to serve them better. Evolving your business into a more customer-oriented company has never been as crucial to success as it is today. For better marketing of our products we have to keep two things in our mind- 1-Awareness campaigns exist to raise awareness of how much benefit can be derived by using a certain product. The goal is to inform the public that the product you’re offering exists in the first place, and then offer a way to get it. 2-Branding refers to the practice of using multiple different channels and tactics to enforce a brand in line with company policies. Logo design, website design, and brand ambassadors should work in tandem to reflect the industry and product philosophy of your brand. Importance of marketing- (1) Marketing Helps in Transfer, Exchange and Movement of Goods: Marketing is very helpful in transfer, exchange and movement of goods. Goods and services are made available to customers through various intermediaries’ viz., wholesalers and retailers etc. Marketing is helpful to both producers and consumers. (2) Marketing Is Helpful In Raising And Maintaining The Standard Of Living Of The Community: By making available the uninterrupted supply of goods and services to consumers at a reasonable price, marketing has played an important role in raising and maintaining living standards of the community. Community comprises of three classes of people i.e., rich, middle and poor. Everything which is used by these different classes of people is supplied by marketing. (3) Marketing Creates Employment: Marketing is complex mechanism involving many people in one form or the other. The major marketing functions are buying, selling, financing, transport, warehousing, risk bearing and standardisation, etc. In each such function different activities are performed by a large number of individuals and bodies.